Challenge:

Chi Clinic – a modern aesthetic medicine clinic based in Gliwice – faced the challenge of building a high-end, cohesive brand identity from the ground up. With no existing brand recognition, undefined visual communication, and the need to quickly enter a competitive local market, the clinic required a comprehensive approach combining branding, design, and strategic marketing efforts.

Solution:

• Logo and visual identity: We designed a sophisticated and modern logo, along with a full visual identity system that blends subtle elegance with a sense of prestige. Carefully selected color palettes, typography, and visual elements were crafted to convey professionalism and trust.

• Website: We created a responsive website focused on aesthetics, clarity, and intuitive navigation. The site also functions as a conversion-oriented tool, featuring integrated contact forms and SEO optimization to support visibility and lead generation.

• Client acquisition strategy: We developed a marketing concept based on buyer persona analysis, customer journey mapping, and conversion-supporting mechanisms. This included offer structure, communication channel recommendations, and ready-to-launch materials for ad campaigns and social media.