Marketing Agency - definition

A marketing agency is a company that provides services in the field of marketing. Among other things, it is engaged in the creation and implementation of marketing strategies, market research, creation of brand image and acquisition of new customers. A marketing agency can help increase brand recognition, increase sales, support employer branding activities.

The activities that the agency performs within the framework of e-mail marketing, content marketing, social media marketing, providing analysis and reports on the market and competition, as well as preparing development strategies and action plans.

What does a marketing agency do?

A marketing agency is engaged in creating and implementing marketing campaigns for its clients. To do this, it works closely with the client's marketing and sales departments to better understand the client's needs and expectations. As a result, it can create an effective marketing strategy that will help the client achieve its business goals.

1. Setting marketing goals

Marketing goals can be: to increase sales, increase brand awareness, increase market share, attract new customers or retain current ones. Marketing activities may include: market research, advertising, promotion, public relations, direct sales, distribution, Internet marketing and social media.

2. Developing a marketing strategy

A marketing strategy is a set of activities aimed at achieving specific business goals by shaping and leveraging a company's strengths. Marketing strategy is developed based on SWOT analysis.

Marketing strategy is a set of activities aimed at achieving specific business objectives. It consists of several elements, such as:
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• Market and competitor analysis,
• identifying business objectives,
• defining the target audience,
• selecting appropriate marketing channels,
• determining the budget,
• creating messages and content,
• monitoring and analyzing results.
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3. Creating a marketing plan and milestones

Creating a marketing plan is a process in which the main marketing goals and strategies are established, and then a further action is carried out to achieve them. A milestone is the achievement of the next step in the plan, which brings the entire project closer to realization.

4. Preparing the annual marketing budget for marketing activities

Preparing the annual marketing budget for marketing activities involves determining the expenditures for each marketing activity during the year. These expenses may include: advertising, market research, promotions, public relations and others.

5. Analysis and audit of the current state of marketing activities

This is a thorough assessment of all marketing activities carried out by the company. It includes a review of communication channels (e.g. social media, website, advertising), strategy, visual consistency, content, campaign effectiveness and sales or image results. The purpose of the audit is to identify strengths, weaknesses, missed opportunities and identify specific optimization activities that can improve marketing effectiveness.

What is the role of a creative agency in creating marketing?

A marketing agency is responsible for creating marketing strategies to help a company achieve its business goals. Marketing strategy includes elements such as market research, brand image creation, creation of advertising campaigns and PR activities. A marketing agency works with a company at every stage of the process of creating a marketing strategy, from identifying business goals, to creating concepts, to implementing and optimizing marketing activities.

What to look for when choosing a marketing agency?

It should have experience in running similar marketing campaigns. It is worth checking the portfolio of the marketing agency to see its past implementations. It is a good idea to pay attention to the testimonials and reviews of its clients. You should also ask about the specific marketing services the agency offers. It is important that the agency is able to tailor its services to the specific needs of the client. It's also a good idea to ask about the cost of specific marketing services. Be sure to choose an agency that has experience in running such campaigns. It is also worth noting what marketing tools the agency offers use for its work. You should also make sure that the agency has adequate resources to run the campaign. Finally, it is worth comparing the offers of different marketing agencies to choose the one that best suits your needs.

Creative Agency - performance analysis is the key to getting high rankings

Wondering what a marketing agency really does? Our goal is to help your business gain new customers and increase its profits. We accomplish this by creating and optimizing marketing activities that are tailored to your business goals.

If you are looking for a marketing agency that specializes in creating effective marketing strategies, we invite you to work with us. Our experience and professionalism make us an effective marketing agency. As a full-service marketing agency, we offer the entire spectrum of marketing services - from competitive analysis to strategy development and implementation.

A creative marketing agency like us relies on transparency, the use of paid measurement tools, automation and team training. In our work we use the latest trends in marketing and technology, which allows us to achieve better results. When you choose us, you will gain a partner who can align your strategy with your business goals.

It is worthwhile to use a marketing agency, as this allows you to focus on other aspects of running your business. How much does it cost to work with a marketing agency? Check out our services and find out in which space we are able to help your brand! 🚀

The prices of marketing agencies can vary. When choosing a marketing agency, it is worth paying attention to marketing agency reviews - a proven marketing agency has references from its clients.

We are an agency that works with clients all over the country, so if you are looking for a marketing agency in other localities, we are happy to cooperate. Our marketing activities include creation, updating, optimization and guidance:
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• areas related to marketing strategy (marketing strategy, marketing strategy development and marketing consultation)
• ppc advertising (social media advertising, Google, Meta, Bing, LinkedIn Ads campaigns)
• email marketing including automations, that increase potential conversionspositioning of websites (core function of SEO agency)
• website development and optimization of the website according to the latest standards (for 2025)
• verification of the activities of other agencies and support in the implementation of processesmanagement of the client's social media channels (full maintenance of accounts including handling of current messages)
• videomarketing along with planning of all technical and organizational background
• creations 360°

As a professional marketing agency, we make sure that our clients are always up to date with the progress of their marketing strategies. We regularly provide them with performance analyses that show what results our cooperation is bringing. It is through the reports that clients are able to see periodic updates.

Our marketing agency also offers content marketing services. We create valuable content that helps our clients build relationships with their audiences.

We rely on User Generated Content

We know that in 2025, customers will value content created by other users even more than classic ads. That's why we actively use UGC (User Generated Content) in our marketing efforts as a key element of brands' communication strategies.
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✔️ We encourage the community to co-create - we implement contests, challenges, hashtag campaigns that inspire people to share their experiences with our clients' products.

✔️ We create ambassador programs - we work with loyal users who naturally promote the brand and strengthen its credibility.

✔️ We integrate UGC into advertising campaigns - we use authentic content in paid campaigns, increasing their effectiveness. Studies show that ads with UGC can have up to 4 times higher CTR!

✔️ We monitor and reward activity - we regularly monitor brand mentions, interact with customers and promote the best publications.

✔️ We ensure a variety of content - we use photos, videos, reviews and podcasts - anything that best captures the emotions and experiences of users.
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If you want your brand to be co-created by satisfied customers - we will help you achieve this.

Social media the new search engines

Social media are increasingly serving as search engines - especially for younger generations, who choose TikTok or Instagram instead of Googling. Customers are looking there for answers to specific questions, recommendations, recipes or advice. That's why we create content that aptly addresses these needs - from titles to descriptions, we make sure it's clear and informative.

We treat hashtags like SEO phrases - we match them to the interests of the audience and combine popular keywords with niche topics that precisely target a specific audience. We also optimize brand profiles to make them clear, consistent and easy to find - just like a well-optimized website.

We regularly analyze trends and tailor content to current user needs. If we notice that there is a growing interest in eco topics, for example, we instantly create content related to sustainable lifestyles and brand offerings. As a result, our customers' profiles become a real source of answers - not just inspiration.

If you are wondering which marketing agency will be best for you - we invite you to contact us. With us you will win a bunch of new clients and achieve success in the market in the dynamic, ever-changing year 2025.

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