Challenge:

B2SIM is the first Business Sim Racing Championship in Poland, combining competitive sports with employer branding and modern marketing. This innovative initiative allows companies to integrate teams, build a strong brand, and engage employees in the dynamic world of e-sports. Realistic races, professional live broadcasts, and the ability to customize race cars with corporate branding make B2SIM not just a competition, but also an effective marketing tool. To expand the championship's reach and attract more companies to compete, it was necessary to implement a digital marketing strategy that supports community building, generates valuable leads, and enhances broadcast viewership.

Solution:

• Marketing Audit and Quick Wins Strategy: We analyzed B2SIM's existing marketing efforts to identify areas with the greatest growth potential. Through the Quick Wins strategy, we implemented immediate optimizations that quickly enhanced campaign efficiency, improved social media content, and refined communication targeting.

• LinkedIn Automation: To effectively reach key decision-makers and enhance B2SIM's networking value, we implemented intelligent LinkedIn automation solutions. By utilizing precise targeting and personalized communication, the organization strengthened relationships with potential partners, sponsors, and competitors, leading to increased interest in collaboration.

• Lead Generation Campaign: We launched an advertising campaign focused on a precisely selected target audience, increasing league sign-ups. By optimizing messaging and testing creative elements, we enhanced the effectiveness of our efforts, boosting conversion rates and significantly contributing to the growth of the B2SIM brand.